CP Company Cinquanta

In 2021 CP Company launched their 50th Anniversary book '971-021 Cinquanta' which celebrates the brands community and history. It featured Too Hot founder Ollie Evans on the cover & his image extensively throughout the marketing campaign including a large scale building installation in central Milan. 

We also worked with CP Company in a consultancy capacity prior to the release of the book advising how to reconnect with their brand’s heritage & the importance of the enthusiast & collector communities.